Lv Benfu, a professor at the Graduate School of the Chinese Academy of Sciences, mentioned in the "Business Model of the Network Economy" that logistics, information flow, and capital flow constitute the current economic model of e-commerce. With the development of the Internet, e-commerce has begun to "devour" traditional industries. Logistics holds an important economic lifeline in e-commerce. No matter how powerful e-commerce is, if there is no strong logistics system as the support, it can only be " A clever woman is hard to cook without rice", and the role of logistics is getting stronger and stronger.

Contrary to the growing demand for logistics from e-commerce, the traditional logistics industry is gradually being phased out in the face of the strong demand for e-commerce logistics. Many traditional logistics companies are reflecting that "the current logistics is becoming more and more difficult to do". Large companies have fixed logistics companies to cooperate with them, and small companies will haggle to death when choosing a logistics company. A trip of dozens of tons of goods can only earn two or three hundred yuan. If the labor cost is removed, it is almost a loss.

E-commerce has caused many traditional enterprises to be "submerged" in the trend of e-commerce, including manufacturing, textile and other industries are affected, and the logistics industry associated with these traditional industries has also been hit. It is also one of the reasons why logistics is becoming more and more difficult to do.

According to Manager Lin of Kunshan Jiali Freight Co., Ltd., although their company is also one of the national AAA-level logistics enterprises, it has a good local strength in Kunshan. However, in the face of the endless "price war" vicious competition in the market, the company's turnover has also been affected, which is mainly reflected in the small and medium-sized customers. In the process of choosing a third-party logistics company, they will pay too much attention. The price issue, the only criterion they choose is the price, as for the safety issues in the logistics process, the company's qualifications, services, etc., small and medium-sized business owners will not pay too much attention.

So, in the face of this naked price competition, is there any other way for the logistics industry to compete?

Manager Lin of Kunshan Jiali Freight Co., Ltd. mentioned: If logistics companies only rely on this bottomless price war, it is difficult to obtain long-term partners. Joining this endless war will eventually accelerate the traditional logistics industry. 's demise.

If the traditional logistics industry wants to avoid this kind of price war, the first thing to do is brand and service. The most basic principle of logistics and transportation is to ensure the safety of the goods of the business owner. Of course, it cannot be said that there is no security at a low price, but the risk of such a low price is obviously higher than the market price. If the business owner is concerned about the price Above and ignoring its security, it is easy to lose more than the gain in the end.

The characteristics of the brand are obvious in this kind of price war. The service of a logistics company will basically form its own customer reputation in the local area. The brand with good reputation, even if its price is higher than other logistics companies, Customers will still choose it, because the safety aspect can be guaranteed, which is also the biggest reliance of Kunshan Jiali Freight Co., Ltd. in the Kunshan area for many years.

Another aspect is logistics equipment and logistics informatization. In the face of this kind of logistics equipment update and logistics informatization reform, many traditional logistics enterprises have not kept up with the new trend, but still use traditional logistics equipment, and the construction of logistics informatization is completely "not keeping up with the rhythm". This is the same as the era of traditional enterprises and the Internet era. Many experts pointed out that there is no such thing as traditional enterprises in the future. All enterprises will be Internet-based. This is a change in the trend of the times. Any enterprise that cannot keep up with the rhythm are likely to be eliminated. The logistics industry is also faced with this situation. Traditional logistics companies need to keep pace with the trend in terms of equipment upgrading and informatization, so as not to "be left behind".

Manager Lin of Kunshan Jiali Freight Co., Ltd. also mentioned that in the process of logistics informatization construction in the future, the company will gradually increase investment and support for logistics informatization construction, and gradually strengthen its own competitiveness to avoid this problem. A blatant price war.